Alumasc Water Management Solutions (AWMS) has been shortlisted for two awards in this year’s prestigious Construction Marketing Awards (CMA). Finalists in the categories ‘Best Product Launch’ and ‘Best use of Press and Public Relations”, AWMS is delighted to be selected in the only awards to recognise marketing excellence in the construction industry.
The nomination for ‘Best Product Launch’ is based on the successful launch of Filcoten – the world’s first lightweight concrete channel drainage system from Gatic Civil Drainage – an AWMS brand. In addition, AWMS’ ‘Turning talk into action’ water management campaign secured a place in the short list for ‘Best Use of PR’.
AWMS Marketing Manager, Ben Green says: “Being shortlisted in two categories in the CMAs is fantastic news. We’re proud of our unique integrated approach to managing water in the built environment. Our four sub-brands, Skyline; Alumasc Rainwater; Harmer Building Drainage and Gatic Civil Drainage work together to provide one simple solution in water management, from rain to drain.”
“Our marketing campaigns tell a powerful message”, continues Ben. “Working closely with full service agency MRA Marketing, their industry know-how has enabled us to build awareness of our brand, products and the wider issue to audiences across the supply chain.”
Organised by the Chartered Institute of Marketing’s Construction Industry Group, the winners will be announced during a prestigious Gala Dinner on 1st December in London.